This past Sunday, we decided to make our inaugural trip to the Yankee Candle Flagship Store in South Deerfield, MA. I was prepared for a madhouse, but they had the crowds under control. I had envisioned the store having the complete collection of Yankee Candle scents in their many forms (candles, chapsticks, scented oils, car fresheners, etc.). I was surprised to walk into a giant gift store, set up similar to IKEA. The rooms and displays guided you through the complex. It felt like you couldn't go in to look at one thing and if you were there to browse, you would be there for eternity. I felt like we could never find the exit without passing by a room we hadn't entered.
They had Pandora bracelets and charms.
They had Vera Bradley.
They had an area with sports and motorcycle stuff, complete with lounge chairs and a TV. Basically, an in-store man cave.
They had an old fashioned candy store, kitchen gadgets, stonewall kitchen food products, lake champlain chocolates, dog toys and more.
Oh, and they had candles. Hundreds of thousands of candles. They even had candles that you could dip yourself which was quite popular with the kids.
At the very end of our self-guided tour, we hit the room I had been waiting for: the sale room! There was a selection of discontinued scents and "seconds" candles. The large jar candles were $15 (typically $25), and the medium were $12 (typically $22).
When we finally made our way to the check out with some votive candles and some holiday gifts, we felt out of the loop. Everyone had coupons. Rookie mistake.
Find them here if you are planning a trip.
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